The material is what your box is made of, and it sets how strong it is, how it prints, how premium it feels, how sustainable it is, and what it costs. Packaging Vista prints custom boxes in every common stock – bright SBS cardstock, natural and recycled kraft, fluted corrugated, rigid chipboard, and food-grade and FSC-certified options – with no die, plate, or setup fees, a 100-box minimum, free design and dieline, and free US shipping. Pick the stock below, then order the box style you need from our custom boxes.
Key takeaways
| Material | Strength | Feel | Best for |
|---|---|---|---|
| SBS cardstock | Light–medium | Smooth, bright | Retail cartons |
| Kraft | Medium | Natural, textured | Eco & artisan brands |
| Corrugated | High | Sturdy, utilitarian | Shipping & heavy goods |
| Rigid chipboard | Very high | Solid, luxurious | Premium & gifting |
Not sure which to pick? Our complete packaging materials guide compares weight, sustainability, cost, and which stock fits your product.
Each material comes in a range of weights (measured in points, caliper, or GSM), and heavier board feels more substantial. We print full CMYK plus Pantone on every stock and add finishes like soft-touch lamination, foil, and spot UV. For an eco program, kraft, recycled, and FSC stocks keep the box recyclable – see our sustainable packaging guide.
Corrugated board is spec'd by flute size (the wave in the middle layer) and ECT (Edge Crush Test, in lb/in) or BCT (Box Compression Test, in lb). Higher ECT means more stacking strength. The common flutes:
| Flute | Thickness | Typical ECT | Best for |
|---|---|---|---|
| E-flute | ~1/16 in (1.6 mm) | 26-32 lb/in | Retail-ready mailers, cosmetics, printed shippers |
| B-flute | ~1/8 in (3.2 mm) | 32-44 lb/in | Everyday shipping cartons, general purpose |
| C-flute | ~5/32 in (4 mm) | 32-44 lb/in | Standard RSC shippers, groceries |
| BC double-wall | ~1/4 in (6.5 mm) | 48-71 lb/in | Heavy or fragile goods, long transit |
| Triple-wall | ~3/8 in+ (10 mm+) | 80-140+ lb/in | Industrial, appliance, bulk shippers |
For most DTC and ecommerce use, E-flute or B-flute is the sweet spot - protective enough for the carrier network without over-engineering weight or cost.
Board is specified by thickness or weight, and the numbers are simpler than they look. Points (pt) and caliper both measure thickness in thousandths of an inch – a 16pt board is 0.016 inches thick. GSM (grams per square meter) measures weight and is more common for lighter papers. For folding cartons, SBS typically runs 14pt to 24pt: 14–18pt suits light retail cartons (cosmetics, small food), while 20–24pt gives a sturdier feel for heavier products. Corrugated is specified by flute and wall – single-wall E or B flute for retail shippers, double-wall for heavy or fragile goods – and rigid chipboard is measured in millimeters, usually 1.5–3mm for a solid, non-collapsible box. Heavier is not always better; the right weight is the lightest one that protects and presents your product.
Start from the job the box has to do. If it ships on its own through the carrier network, lead with corrugated for crush resistance. If it sits on a retail shelf, SBS cardstock prints brightest and holds a crisp fold. If the product is premium or a gift, rigid chipboard delivers the weight and rigidity that signal value. For an eco-forward brand, kraft, recycled, and FSC stocks keep the natural look and recyclability. And for anything that touches food, choose a food-grade stock and low-migration inks. Most products fit one of these cleanly; when they straddle two, we recommend the stock that covers the harder requirement and note the trade-off on your quote.
The coating on a stock changes how it prints, how it feels, and what it can hold. Aqueous and UV coatings add scuff resistance and a matte or gloss look while staying recyclable; laminates (matte, gloss, soft-touch) add durability and a premium hand-feel but are a mixed material. For food and oily products we offer grease- and moisture-barrier stocks, and poly-free/PFAS-free barrier options where a plain board would soak through. Tell us the contents and shelf environment and we will match the coating to it – browse the finish options on our box finishes guide.
Kraft and SBS are the most economical and ship flat; corrugated costs a little more; rigid is the most premium. There are no die, plate, or setup fees, the minimum is 100 boxes, and standard production runs 8 to 10 business days after proof approval, with rush available. Every order includes a free dieline, 3D mockup, and free US shipping. Request a free quote with your box and material for exact pricing.
SBS cardstock, natural and recycled kraft, single- and double-wall corrugated, rigid chipboard, and food-grade and FSC-certified stocks. We recommend the right one for your product, budget, and sustainability goals.
Uncoated kraft and recycled paperboard are popular green choices, and corrugated is highly recyclable. Keep coatings minimal and choose soy-based inks to keep the box recyclable.
Kraft and SBS cardstock are the most economical per unit and ship flat. Corrugated costs a little more, and rigid chipboard is the most expensive because it is thick and hand-assembled.
Yes. We print full color on SBS, kraft, corrugated, and rigid board, with Pantone matching and finishes available on each.
It depends on the product and use. Light retail cartons work well in 14 to 18pt SBS, heavier products in 20 to 24pt; shipping boxes use single- or double-wall corrugated by weight and fragility; and premium rigid boxes use 1.5 to 3mm chipboard. We recommend the lightest board that still protects and presents your product.
Yes. We offer food-grade stocks with low-migration inks for direct food contact, plus grease- and moisture-barrier options (including poly-free choices) for oily or damp products. Tell us the contents and we will match the stock and coating.
Free tools and trusted references to help you size, spec, and choose the right packaging materials before you order.
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