Soft-Touch & Lamination: Matte, Gloss and Velvet Finishes

Lamination is a thin film applied over the whole box – it protects the print and, more importantly, sets how the box feels in the hand. It is usually the foundation finish that other accents go on top of. This article goes deeper on lamination than our main box finishes guide.

Gloss lamination

Gloss is shiny and makes colors pop, giving a vivid, energetic look. It suits food, toys, and bright, playful brands – though it shows fingerprints more than matte.

Matte lamination

Matte is flat and non-reflective, reading as clean, modern, and understated. It is a favorite for minimalist and premium brands, and it is the ideal base for a spot UV accent.

Soft-touch lamination

Soft-touch (or velvet) is the premium choice: a matte film with a velvety, almost suede-like feel. Customers notice it the instant they pick up the box, which is why it is everywhere in luxury beauty and electronics. See it on cosmetic boxes and rigid boxes.

Which should you choose?

Match the feel to the brand: gloss for lively and vivid, matte for clean and modern, soft-touch for premium and tactile. Then add one accent – foil, spot UV, or embossing – on top.

Add a lamination finish

Tell us the feel you want and we will proof it before printing – no die or plate fees, from a 100-box minimum. See the full finishes guide, then request your free quote or contact our team.