Vector vs. Raster: Which File Format for Packaging?

The file type you send decides whether your box prints crisp or blurry. Getting it right is mostly about using vector where you can and high-resolution raster where you must. This article goes deeper than the file section of our main artwork and dieline guide.

Vector artwork

Vector files (AI, EPS, or vector PDF) are built from math, not pixels, so they scale to any size without losing sharpness. They are ideal for logos, type, and line art – the preferred format for packaging.

Raster images

Raster files (JPG, PNG, PSD) are made of pixels and blur if scaled up. If you use raster – for photos or textures – supply them at a minimum of 300 DPI at final print size, not pulled small from a website.

Which to use when

• Logos, text, icons – vector, always.
• Photographs, gradients, textures – raster at 300 DPI or higher.
• Mixed designs – vector layout with high-res raster images placed in.

Only have a logo?

If your logo is a small web image, we can often recreate it as vector as part of free design support – just ask. See dieline templates for where it goes.

Send the right files

Not sure what you have? Send it and we will tell you. Start with our artwork guide, then request your free quote or contact our team.